The Nordstrom Anniversary Sale – How to Prepare for It

It’s that time of year again! Well, not really. But it is time to start thinking about how to prepare for the Nordstrom Anniversary Sale. Why? Because I believe if you’re going to shop this mega pre-fall sale, it’s wise to shop it smart. And smart women prepare ahead!

Truthfully the famed Nordstrom Anniversary Sale 2020 is still almost 2 months away. What??? Yep, that’s part of the reason I wanted to prepare this post for today…to let you know that the dates for the sale have changed significantly this year.

More on that in a minute. First, let me bring you up to pace if you’re wondering what in the world I’m even talking about.

What is the Nordstrom Anniversary Sale?

Unlike most of the sales we’ll see pop up in the near future, the Nordstrom Anniversary Sale is not a summer clearance sale. It is a pre-fall sale, stocked full of brand new trending and classic fall and winter merchandise.

You’ll see brand new merchandise from brands like Madewell, Vince, Caslon, AG, London Fog, Frye, Halogen, Tory Burch, Levi’s, Zella, Sperry, Marc Fisher, and so many more.

Prices are generally marked down 30-40%. You’ll find great deals on:

• handbags
• shoes & boots
• premium denim
• sweaters
• athletic wear
• sleepwear
• coats & jackets
• lingerie
• jewelry
• home items

Nordstrom also features some great beauty buys during this annual sale. Prepare to find many of your favorite brands on sale and offering gifts with purchase.

When is the Nordstrom Anniversary Sale 2020?

Partly due to the current pandemic and also in Nordstrom’s ever vigilant attempt to please their customers, the sale is a little later this year. Personally, I’m happy about this switch. It’s always a little hard to shift gears into purchasing for the cooler months ahead when you’re at the peak of summer.

All Nordstrom cardmembers can shop Early Access starting August 13—shop even earlier depending on your Nordy Club status. The Anniversary Sale is open to everyone August 19–30. Prices go up August 31.

BUT you may have noticed in the calendar above that EVERYONE gets to preview the sale starting July 24th. That’s totally new this year. And that little element is going to change the way you shop the sale significantly…especially if you want to shop it smart.

What else is different this year?

The online preview of the entire sale, which begins July 24th for everyone, will replace the print catalog this year. That’s actually a good thing, since the catalog has never included most of the items in the sale.

Also, for the first time ever, you’ll be able to save items to your account’s Wish List during the preview period. More on that in a bit!

Next, sale inventory is significantly reduced this year. That may be a good thing, too. The sale can be pretty overwhelming.

Nordy Club cardmembers with Icon, Ambassador or Influencer status will get even more time to shop Early Access. The higher your status, the earlier you shop. This is on top of the six days of Early Access all cardmembers get. You can check your current Nordy Club status here.

Finally, the Anniversary Sale is coming to Canada, August 19–September 3, and this year you can shop online at Nordstrom.ca!

What stays the same…

Look, I don’t mean to make a bigger deal of this sale than it really is. However, if you’ve shopped the Nordstrom Anniversary Sale before, you know the benefits are substantial.

• You get a first peek at the fall fashion trends if nothing else.
• Nordstrom offers FREE SHIPPING, no minimum purchase required.
• Nordstrom offers FREE RETURNS and they make them super easy. So shopping online for this sale is just as effective as shopping in the store.
• The Nordstrom website is super easy to navigate.
• Nordstrom ships faster than most any other retailer you’ll order from.
• You’ll accumulate 1-3 points per dollar towards Nordy Notes that you can then spend on other Nordstrom merchandise.
• You can schedule 1 or more of your Personal Double Points Days during the Nordstrom Anniversary Sale so you’ll accumulate points toward Nordy Notes even faster.

How to Prepare to Shop the Nordstrom Anniversary Sale

Obviously, you’ve got plenty of time to prepare for the Nordstrom Anniversary Sale. And don’t worry; I’m not turning all my focus to the sale anytime soon! But, besides alerting you to this year’s changes, I do want to map out a few brief strategy tips that can help you prepare for this annual sale so you can shop it smart…if you want to shop it at all.

Tip #1 – Definitely enroll in the Nordy Club.

It’s free and safe and requires nothing from you other than basic account information. As you make purchases at Nordstrom (during the sale and all year long) you’ll accumulate Nordy Notes that you can spend on merchandise with no limitations. Having a Nordy Club account will also enable you to use the Wish List function starting July 24th.

Tip #2 – Consider getting a Nordstrom Credit Card.

Taking out a credit card is a highly personal and important decision, so I don’t want to pressure you to do this at all. But if you shop Nordstrom consistently and don’t mind another card, I think it’s worth the leap. You’ll have to have a Nordstrom card in order to shop the sale early at all. And honestly, by the time the sale “goes public” many sizes are sold out and some items will be gone completely. I keep my Nordstrom card paid off every month, and that’s the only way I suggest having this store credit card. You will earn Nordy Notes three times as fast and you’ll unlock other benefits as well.

Tip #3 – Enroll in the Dressed for My Day Private Facebook Group.

Not only is this a fun and informative group for discussing all things fashion and beauty for the older woman, but it’s also where I will be posting about the sale (restocks, unique finds, fit information, etc.) in “real time.” So if you have a question or need a tip while shopping the sale, you’ll be able to access me there fast.

Tip #4 – Start thinking now about your fall and winter wardrobe.

Look, I’m not suggesting you obsess over this sale starting now. Don’t do that! But when you have a moment between now and July 24th, spend some time mapping out your fall and winter wardrobe. Consider wardrobe essentials you need to update or replace (classic blazer, cardigan, jeans or coat), holes you want to fill (a nice quality handbag perhaps?), pricier wish-list items you want to look out for (leather jacket or boots) and the colors you want to stick to. You want to participate in this slightly overwhelming sale with a strategy or sit it out all together. Otherwise you might end up with impulse purchases you regret. It’s easy to get caught up in the buzz unless you have a strategy and stick to it.

Tip – You can print out my Fall/Winter Wardrobe Essential List from my Freebies for Subscribers page…if you’re a subscriber. (The access code is always at the bottom of the newsletter!)

Tip #5 – Subscribe to the Dressed for My Day newsletter now.

I offer lots of benefits to my subscribers. And if you receive my daily or weekly emails you’ll know exactly when I post all of my Nordstrom Anniversary Sale posts. I’ll be hitting my local store on August 7 with my Ambassador status, so I’ll be keeping you in the know!

Once again I plan to offer balanced coverage of the sale. I’ll continue to post relevant summer and transitional outfits as well as evergreen style tips, so you won’t get just Nordstrom Anniversary Sale information during the period of the sale. Don’t worry about that!

But I will once again provide (links are to old posts):

• My Top 10 at a Glance – during the preview days
• What I Ordered in the Nordstrom Anniversary Sale – during early shopping days
• Anniversary Sale Look Inspirations – during early shopping days
• A Shop My #NSale Favorites page, similar to my Nordstrom Favorites Page
• 15 Best Buys Under $50 in the #NSale – during public shopping days

I’ll admit, the first year I covered this sale I was in over my head. But in 2+ years as a style blogger I’ve learned my way around the block. I’ll be able to navigate you through this sale so you don’t get sucked into the hype. I know the brands, the appropriate price points, the best buys and the general sizing information you’ll need at your disposal.

Tip #6 – Set a budget.

This sale can be a little overwhelming and the hype can escalate. Definitely set yourself a spending limit based on your needs and personal budget.

Tip #7 – Make a shopping list.

Refer back to tip #4 and start making a list now of the things you might want to look for during the Nordstrom Anniversary Sale. I suggest making your list before the sale opens. You’ll be enticed by ads then. Ha! If you make your list now or at least over the next month and a half, you’ll be able to map out the items you know you need to fill out your wardrobe the way you want it.

Be sure to take into consideration your personal style essence, lifestyle and color choices. (Click through for posts on those topics!)

Tip #8 – Use the Wish List feature during the Sale Preview days.

For the first time you’ll have the ability to shop the sale well before it goes live. You can then add the items you hope to purchase to your wish list. You won’t be saving them to your cart, mind you. And those items can sell out. But you’ll have them prepped (including size and color choice) and ready to purchase when the sale begins and you have access.

Tip #9 – Plan to shop the sale Online.

I’ve shopped the sale online for several years, but I shopped it in-store for the first time last year. Let me tell you, shopping in-store was generally a big disappointment. The inventory was only a small fraction of what is available online. And many items were not available in all color or pattern options in-store either. Finally, sizes were likely to be picked over and sold out in-store. And it’s just hard to locate everything in the store.

I definitely prefer shopping this sale online. So let me help you navigate that! And if you have a store nearby, I simply suggest ordering online and requesting curbside pick-up when available. But be aware that not all items will be available for immediate curbside pick-up.

Tip #10 – Prioritize your list and make multiple orders.

Once your level of access to the sale opens up, items will start selling fast. I suggest you prioritize your list and shop accordingly. And as you add one or two or three items to your cart, place an order. Then you can continue to shop and place more orders. Since there is no charge for shipping, it makes sense to go ahead and place multiple orders quickly and in order of priority to you.

Alright, that’s more than enough information to take in right now…two months ahead of the sale! But I did want to go ahead and give you these tips so that you can mark your calendar and begin to plan accordingly…if this is your jam!

Look, I know that many of you, like me, are trying to streamline and minimize your wardrobes. And I know you don’t want to make so many purchases in the future. I get that and I’m right there with you. That’s exactly why it makes sense to be smart about these things. I know and you know I’m going to shop this sale. You probably are, too. So let’s do it smart!

Don’t Miss a Thing:

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Blessed for My Day

Some days I begin to feel like the world is a little out of control. Indeed, the Bible teaches us that people are out of control. That includes me! Ha! We tend to be led by our emotions and appetites. We make great decisions one day and faulty choices the next. We’re unpredictable and fickle.

But I am so glad we have a God who is above all of that. He is bigger than our mayhem and more powerful than our whims or wiles. And He sees and knows you and me intimately. Sister, He has not lost control. He sees all, knows all and is in the midst of all. Let’s trust that He’s got this. We can rest in His sovereignty.

“Can a man hide himself in hiding places So I do not see him?” declares the Lord. “Do I not fill the heavens and the earth?” declares the Lord. ~ Jeremiah 23:24